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Google Pushing Out Panda Update 3.9

Google says it will roll out the latest update to its Panda algorithm later tonight. The company posted the news a few minutes ago on Twitter, saying this update will affect about one percent of search results. Tweeter Tweet From Google New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekf By our count, this is Panda Update 3.9. The previous update, 3.8, occurred just about a month ago — on June 25th. Panda rolled out initially in February 2011 and was designed to remove low-quality/thin content from Google’s search results. For more background on the Panda algorithm, see our Panda Update News archive . Source: http://searchengineland.com/google-panda-update-3-9-128529

Google New Search Engine – Google Caffeine

As you might recall, Microsoft has recently unveiled their new search engine, Bing. And with the recent announcement that Microsoft’s Bing is going to soon power the Yahoo organic search results, Google needed to do something to keep their market share of search. Google has unveiled a new test version of their search engine, which is being called “Caffeine”. This is being touted as the “next generation of search”. Google says… To build a great web search engine, you need to: 1. Crawl a large chunk of the web. 2. Index the resulting pages and compute how reputable those pages are. 3. Rank and return the most relevant pages for users’ queries as quickly as possible. For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure s

Social media Optimization Secrets

Today, many new areas of opportunity and pathways of consumer traffic are becoming the topic of interest of marketing people everywhere. It’s called social marketing and it appears to be here to stay. These new social marketing areas put the advertising directly in the paths of people where they are in the normal course of daily events. A huge number of sites exist that are centered around things like podcasting, RSS feeds, public and private blogs, user forums, wiki’s, user review websites, and various social networking websites like MySpace, Friendster, Face Book and Digg. The process connects active consumers on these sites with mutual interests with what they are seeking online. The benefits of this type of marketing include: increased website traffic, increased brand awareness, viral marketing. Social Media Marketing (SMM) SMM is primarily driven by off-site activities that are initiated on social media web sites, such as Digg, MySpace, Wikipedia, Flicker and others, to spread a m

Social Media Optimization Tips

If you are not comfortable using Facebook to promote your blog, out there many social media that you can use as your blog promotion tools. Tools and social media platform itself mostly use by internet users to share opinions, ideas, experiences and views with other internet users. Social media platforms can be a social networking site (Facebook, MySpace), social Bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content-sharing (Feedburner, Wikipedia), image-sharing (Flickr), audio-sharing (Last . fm) and video-sharing (YouTube). Today many internet users use Social media platform tools and social media applications so it mean SMO (Social Media Optimization) strategy have equal important role in blog promotion activity as SEO (Search Engine Optimization) application. As a blogger, did you have SMO strategy for your blog? And how we can do the social media optimization for our blog? So here the Social Media Optimization tips for your blog : 1. Create your high value blog con

On-page SEO - The Google Way

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We have discussed on many occasions the fact that Google does care for SEO and that optimized sites rank better in its search results. If you are still in doubt, there is one undeniable and indisputable proof: Google’s Search Engine Optimization Starter Guide (*.pdf), which comes directly from Google with 22 pages of advice for the DIY SEOs and newbies. Today, we’ll highlight the three most important on-page SEO techniques described in this guide – all well-known aspects by experienced SEOs, but important information for those less familiar with what we call “white hat SEO” (SEO techniques that are approved and recommended by the search engines). Create unique, accurate page titles The page title is probably the most important on-page SEO aspect – often ignored by many webmasters. Ideally you should have a unique title for each page on your site, as pages with identical titles tend to be treated as “duplicates” by Google (the search engine will only display one of the pages in it

SEO suggestion: canonicalization issues

I want to talk a little bit about canonicalization, www vs. non-www, redirects, duplicate urls, 302 “hijacking,” etc. so that we’re all on the same page. Q: What is a canonical url? Do you have to use such a weird word, anyway? A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls: www.example.com example.com/ www.example.com/index.html example.com/home.asp But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set. Q: So how do I make sure that Google picks the url that I want? A: One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t

SEO Challenges of reshuffle a Site

Reshuffling a site can present some most important SEO challenges. It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site. If you have a reasonably popular site, it has several assets that are put at risk when you change its structure: Users will have bookmarked pages on your site. When they attempt to go to that bookmark, you want to make sure they still get to the content they want. Pages from your site show up in search engine results. When users click on these, you'll want them to find the right pages on your site. Other Web sites link to your site. Yes, you want people who click on those links to get to the right pages in the new structure. But more importantly, you want the search engines to continue to map those links to the most relevant pages on your Web site. Much of this is bec