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Showing posts with the label 301 redirects

SEO Challenges of reshuffle a Site

Reshuffling a site can present some most important SEO challenges. It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site. If you have a reasonably popular site, it has several assets that are put at risk when you change its structure: Users will have bookmarked pages on your site. When they attempt to go to that bookmark, you want to make sure they still get to the content they want. Pages from your site show up in search engine results. When users click on these, you'll want them to find the right pages on your site. Other Web sites link to your site. Yes, you want people who click on those links to get to the right pages in the new structure. But more importantly, you want the search engines to continue to map those links to the most relevant pages on your Web site. Much of this is bec