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On-page SEO - The Google Way

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We have discussed on many occasions the fact that Google does care for SEO and that optimized sites rank better in its search results. If you are still in doubt, there is one undeniable and indisputable proof: Google’s Search Engine Optimization Starter Guide (*.pdf), which comes directly from Google with 22 pages of advice for the DIY SEOs and newbies. Today, we’ll highlight the three most important on-page SEO techniques described in this guide – all well-known aspects by experienced SEOs, but important information for those less familiar with what we call “white hat SEO” (SEO techniques that are approved and recommended by the search engines). Create unique, accurate page titles The page title is probably the most important on-page SEO aspect – often ignored by many webmasters. Ideally you should have a unique title for each page on your site, as pages with identical titles tend to be treated as “duplicates” by Google (the search engine will only display one of the pages in it