Pay Per Click Management

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SEO suggestion: canonicalization issues

I want to talk a little bit about canonicalization, www vs. non-www, redirects, duplicate urls, 302 “hijacking,” etc. so that we’re all on the same page. Q: What is a canonical url? Do you have to use such a weird word, anyway? A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls: www.example.com example.com/ www.example.com/index.html example.com/home.asp But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set. Q: So how do I make sure that Google picks the url that I want? A: One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t ...
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Google Pushing Out Panda Update 3.9

Google says it will roll out the latest update to its Panda algorithm later tonight. The company posted the news a few minutes ago on Twitter, saying this update will affect about one percent of search results. Tweeter Tweet From Google New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekf By our count, this is Panda Update 3.9. The previous update, 3.8, occurred just about a month ago — on June 25th. Panda rolled out initially in February 2011 and was designed to remove low-quality/thin content from Google’s search results. For more background on the Panda algorithm, see our Panda Update News archive . Source: http://searchengineland.com/google-panda-update-3-9-128529
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Social media Optimization Secrets

Today, many new areas of opportunity and pathways of consumer traffic are becoming the topic of interest of marketing people everywhere. It’s called social marketing and it appears to be here to stay. These new social marketing areas put the advertising directly in the paths of people where they are in the normal course of daily events. A huge number of sites exist that are centered around things like podcasting, RSS feeds, public and private blogs, user forums, wiki’s, user review websites, and various social networking websites like MySpace, Friendster, Face Book and Digg. The process connects active consumers on these sites with mutual interests with what they are seeking online. The benefits of this type of marketing include: increased website traffic, increased brand awareness, viral marketing. Social Media Marketing (SMM) SMM is primarily driven by off-site activities that are initiated on social media web sites, such as Digg, MySpace, Wikipedia, Flicker and others, to spread a m...
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