Pay Per Click Management

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SEO suggestion: canonicalization issues

I want to talk a little bit about canonicalization, www vs. non-www, redirects, duplicate urls, 302 “hijacking,” etc. so that we’re all on the same page. Q: What is a canonical url? Do you have to use such a weird word, anyway? A: Sorry that it’s a strange word; that’s what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls: www.example.com example.com/ www.example.com/index.html example.com/home.asp But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set. Q: So how do I make sure that Google picks the url that I want? A: One thing that helps is to pick the url that you want and use that url consistently across your entire site. For example, don’t ...
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Social Media Optimization Tips

If you are not comfortable using Facebook to promote your blog, out there many social media that you can use as your blog promotion tools. Tools and social media platform itself mostly use by internet users to share opinions, ideas, experiences and views with other internet users. Social media platforms can be a social networking site (Facebook, MySpace), social Bookmarking (Digg, Delicious), microblogging (Twitter, Plurk), content-sharing (Feedburner, Wikipedia), image-sharing (Flickr), audio-sharing (Last . fm) and video-sharing (YouTube). Today many internet users use Social media platform tools and social media applications so it mean SMO (Social Media Optimization) strategy have equal important role in blog promotion activity as SEO (Search Engine Optimization) application. As a blogger, did you have SMO strategy for your blog? And how we can do the social media optimization for our blog? So here the Social Media Optimization tips for your blog : 1. Create your high value blog con...
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On-page SEO - The Google Way

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We have discussed on many occasions the fact that Google does care for SEO and that optimized sites rank better in its search results. If you are still in doubt, there is one undeniable and indisputable proof: Google’s Search Engine Optimization Starter Guide (*.pdf), which comes directly from Google with 22 pages of advice for the DIY SEOs and newbies. Today, we’ll highlight the three most important on-page SEO techniques described in this guide – all well-known aspects by experienced SEOs, but important information for those less familiar with what we call “white hat SEO” (SEO techniques that are approved and recommended by the search engines). Create unique, accurate page titles The page title is probably the most important on-page SEO aspect – often ignored by many webmasters. Ideally you should have a unique title for each page on your site, as pages with identical titles tend to be treated as “duplicates” by Google (the search engine will only display one of the pages in it...
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